Rhona Mitra, arguably the hottest lawyer on Boston Legal (I think that's the name of the show) used to be the live version of Lara at trade shows and such.
Oh and here's the full list from wikipedia:
Nathalie Cook 1996-1997 (the first model although unknown, before Tomb Raider become famous)
Rhona Mitra 1997-1998
Nell McAndrew 1998-1999
Lara Weller 1999-2000
Lucy Clarkson 2000-2002
Jill De Jong 2002-2004
Vanessa Demouy ?-?
Karima Adebibe 2006-