I frequent free online books sites but I also(when the wallet is chubby) buy books at local book stores that I have read about online. I saw some pictures of Wayne Barlowe's Extraterrestrials and I not only purchased that book I also purchased his fantasy creatures collection. I am an inactive member of Science Fiction Book club since the 1980's.
I have 3 book readers installed and about 14GB of short stories, series and snippets from the web in my eLibrary. I am member in 4-5 online book collection sites and I have been building my Google documents library with my eLibrary files to share with people.
Here is a link to Rocket Fall by David Prill
that I captured from scifi.com before the library went bust.
My facebook group in my signature has more from my library as posted links.
I have been updating my library with google books but I have not captured many of those yet.
My iTunes is capturing about 4 scifi audio blogs with verbal stories as well as streaming Libravox stories
online. I am a faihful listener of Escape Pod
Scifi and Fantasy is a hard sell to the general public. I think it is because generally people are not concerned with fiction when real-world problems are consuming them. People that are already interested in SciFi and Fantasy are more apt to find focus in the genre fodder.
I have converted a few people but as a whole it is tough to gather a new audience.
There is also the usual surge when a SciFi or Fantasy move comes out big. It reawakens the focus of many who have lost the passion.
It has been my experiance that most people like the dead-tree reading experience more than the eRead experience. If you provide a link to a ebook and a link to a shopping site for a real paper book. The paper book link gets more hits. I like ebooks because it is available immediately, I can bookmark it, I can change the size of the text and I can hilight and explore words with google. I get more out of it. Note that I still have a book on my nightstand at all times tho. I find that people are not interested in buying a eBook or excerpt. I wouldn't pay for any electronic text. If I like an ebook I will buy the paperbook before I will buy the eBook, even if it is more expensive.
I hope this helps with your research. Now, give me the remaining posts and I will take your survey