Tom
An Old Friend
Out of all the movies coming up in the next year, Iron Man 2 is one (of a few) that I don't think really needs a viral to build any buzz. But then again, anything set in the Marvel Universe has a lot of good viral potential, so why not? Marvel made an announcement today on their website about Stark Industries accepting job applications. All you need to do is visit this site: starkindustriesnow.com and click on the "Join Stark Industries" button. There's not too much more found there (yet), except an amusing press release written by Tony Stark on his drink napkin. "Pepper, please post exactly as is!" Oh that Tony Stark!
Who knows if anything else will be added to that site over the next few months, but I can say I'm honestly excited for this viral to really take off. As I mentioned, the Marvel Universe (or in this case, the Iron Man universe) has a lot of depth to it that can be used to create a good viral ARG. The only thing is that I doubt this is being run by 42 Entertainment, the only truly amazing viral company out there (who did the Tron Legacy viral at Comic-Con). Anyway. if you think you've got what it takes to become an employee of Stark Industries, we suggest you sign up and keep us informed on the inner workings of Mr. Stark's corporation.
Who knows if anything else will be added to that site over the next few months, but I can say I'm honestly excited for this viral to really take off. As I mentioned, the Marvel Universe (or in this case, the Iron Man universe) has a lot of depth to it that can be used to create a good viral ARG. The only thing is that I doubt this is being run by 42 Entertainment, the only truly amazing viral company out there (who did the Tron Legacy viral at Comic-Con). Anyway. if you think you've got what it takes to become an employee of Stark Industries, we suggest you sign up and keep us informed on the inner workings of Mr. Stark's corporation.