Iron Man 2 Goes Viral

Tom

An Old Friend
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Out of all the movies coming up in the next year, Iron Man 2 is one (of a few) that I don't think really needs a viral to build any buzz. But then again, anything set in the Marvel Universe has a lot of good viral potential, so why not? Marvel made an announcement today on their website about Stark Industries accepting job applications. All you need to do is visit this site: starkindustriesnow.com and click on the "Join Stark Industries" button. There's not too much more found there (yet), except an amusing press release written by Tony Stark on his drink napkin. "Pepper, please post exactly as is!" Oh that Tony Stark!
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Who knows if anything else will be added to that site over the next few months, but I can say I'm honestly excited for this viral to really take off. As I mentioned, the Marvel Universe (or in this case, the Iron Man universe) has a lot of depth to it that can be used to create a good viral ARG. The only thing is that I doubt this is being run by 42 Entertainment, the only truly amazing viral company out there (who did the Tron Legacy viral at Comic-Con). Anyway. if you think you've got what it takes to become an employee of Stark Industries, we suggest you sign up and keep us informed on the inner workings of Mr. Stark's corporation.
 
[FONT=Verdana,Times New Roman]IRON MAN 2 (2010) - PREVIEW [/FONT]

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[FONT=Verdana,Times New Roman] ironman2-movieposter_small.jpg
(Click on image to download poster)
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[/FONT][FONT=Verdana,Times New Roman] Iron Man 2 (2010)

Starring:
Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Jon Favreau, Mickey Rourke, Sam Rockwell, Samuel L. Jackson, Scarlett Johansson, Garry Shandling, John Slattery
Directed by: Jon Favreau
Rated: Unrated
U.S. Opening Date: May 7th, 2010[/FONT]
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[FONT=Verdana,Times New Roman] [FONT=Verdana,Times New Roman] [/FONT][/FONT] [FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] THEY SAY[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT] [FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] Now that Tony Stark (Robert Downey Jr.) has come out of the closet as Iron Man, who knows who is going to pop out of the woodwork to fight him . .[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT] [FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] Reports have it that Mickey Rourke plays a tattooed Russian baddie named Ivan who becomes Whiplash - a man with deadly, technologically enhanced coils: "He's considered to be an evil version of Iron Man because he battles the superhero in a nuclear-powered suit of armor."[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT] [FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] Sam Rockwell (Moon, Hitch-hiker's Guide to the Galaxy) plays Justin Hammer, a multibillionaire businessman and a rival of industrialist Tony Stark. Scarlett Johansson is sexy superspy Natasha Romanoff AKA Black Widow (see photo below).[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT] [FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] WE SAY[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT] [FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] With a U.S. opening weekend of $98.6 million and an estimated global box office take of $200 million within less than a week, it should come as no surprise that Marvel has already started production on Iron Man 2 for a summer 2010 release.[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT][FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman]Besides, director Jon Favreau has admitted in interviews that he had the whole Iron Man thing planned out as a trilogy. Rumor has it that the villain in the final movie will be the evil [FONT=Verdana,Times New Roman] mastermind [/FONT] Mandarin.[/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT][FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman]Now that Marvel Comics has cut out the middle man by producing their own movies (which makes the $150 million budgeted Iron Man one of the most expensive independently-made movies ever!), it seems that they have gone overboard! Also planned are movie adaptations of other comic book titles such as Thor and The First Avenger: Captain America for 2011 and The Avengers for 2012. [/FONT][/FONT]
[FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman] [/FONT][/FONT][FONT=Verdana,Times New Roman][FONT=Verdana,Times New Roman]Personally we believe that Marvel may be riding on a wave of over-optimism here. After all, Thor is probably one of the most ridiculous superheroes ever invented and is prime material for high camp. But hey – we didn’t have the second biggest opening for a non-sequel since the original Spider-man, so what do we know?[/FONT][/FONT]
 
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