This may be difficult to choose only one but ya gotta boil it down; What is the most important factor in your choice when purchasing a HardCover book? The cover art is VERY important to me. When faced with two books by the same author and no prior information the Cover art is what I choose. This is a poll but I would like to see you post your reasons for the choice you make. It's difficult for me because I weigh so many factors before my book purchases.