$40?!?!? How much popcorn are you BUYING?!?!? It costs me $9, plus maybe $3 for a soda. (I don't eat popcorn very often, and I'll usually bring candy from home) Going to the movies is one of the few things I regularly treat myself to - much as I love having a DVD collection, it just can't compare to the experience of seeing a film on the BIG SCREEN, the way it was meant to be seen. I love it - especially if a film is in IMAX, but generally any movie I'm particularly excited about seeing, I'll go to the theater opening weekend to catch it.