A lot of us have been complaining lately that the Sci-Fi Channel has steered away from it's original purpose and is turning into just another generic cable channel.
Looks like it's going to get worse.
In case you're wondering what idiot came up with that name, or how & why, then this about sums it up...
Looks like it's going to get worse.
Notice the ratings numbers... the more generic the station becomes, the higher the overall ratings.TVWeek.com said:In some universe, the name “Syfy” is less geeky than the name “Sci Fi.” Dave Howe, president of the Sci Fi Channel, is betting it’s this one.
To that end, the 16-year-old network—owned by NBC Universal—plans to announce that Syfy is its new name March 16 at its upfront presentation to advertisers in New York.
“What we love about this is we hopefully get the best of both worlds,” Mr. Howe said. “We’ll get the heritage and the track record of success, and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.”
Sci Fi is coming off the best year in its history. In primetime it ranked 13th in total viewers among ad-supported cable networks in 2008. It’s a top-10 network in both adults 18 to 49 (up 4%) and adults 25 to 54 (up 6%).
In case you're wondering what idiot came up with that name, or how & why, then this about sums it up...
TVWeek.com said:“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”