This could mean a couple of things.
1. The Lead Designer is obsessed with the movie.
B. The team thought that this game has a place in the market.
&. Somebody actually admitted to wanting to "Work alongside the team at the Kellerman's resort, play through a fantastic variety of fun mini-games and earn camp dollars to purchase Dirty Dancing® memorabilia, cabin furnishings, and the all-important dance lessons with Johnny and Penny. How will you fare in the end of season dance contest?"
I hope theres online play!