What's the one thing a book must have?

In my opinion a book needs to have a good plot and a few subplots. If it doesnt have these it has no chance.
 
Definately people are much more likely to buy a book that has sold "X" amount of copies than one that has hardly sold any.
 
yeah, that is why independent Authors find so hard to get their books known. =<

Anyway for me it is the way it is written, if it has an interesting style I could be reading a dummies guide book and still enjoying it.
 
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