Yeah, student loans are one of the best 'investment' type loans out there. I mean, they can't really repo your education, once you have it you have it (not saying that you shouldn't pay off the debt, just that it's a permanent investment, it's to better yourself and your salary, a car loan won't do that. Even a home loan won't do that, although, with a home you can recoup and even make money down the line if you sell. A car, nah, all down the drain. And most people don't think twice about getting in debt for 20 or 25K for a car, ya know?).
What are you planning on taking? I hope you enjoy it!