I am a high school student who is planning on being a journalist in the future. I would give you better lead-ins but this is all I can think of of the top of my head, so they may be pretty weak:
"Got Books?" Yah, we do
Out with the old, in with the new
Old School might be "in" with fashion, but with books it's all about new
New textbooks means "no excuse" for that curse word on the back when you return them next year
Isn't it funny how old school is in now, so those old textbooks with the afroes are actually like "new" now? (Probably to long for a headline)
New school year=new textbooks