The TV Parental Guideline people have certain guidelines for what shows can contain, depending on when they air. For instance, shows that air at 8:00 I don't think can have a TV Parental Guideline of more than TV-PG D,L,S,V on the major networks. At nine, I think that the highest is something like TV-14 with only two of the four letters, with not excessive sexual content. At ten, there are no limits. Therefore, Alias might try to reach new areas by making the violence even more brutal, increasing sexual content, making sharper yet inappropriate dialogue, and using more vulgarities ('F' words, however, cannot be used). I hope they don't dirty up the show if it moves into this time block! My mom (yes, I'm only 14 and my mother shows an interest in what I am exposed to) won't let me watched anything if it has sexual content or suggestive dialogue in it. A good thing about the Wednesday @ 10 time period is that it would run after the Bachelor which is (sadly) ABC's highest rated show (besides Monday Night Football).